Chuck Geary built a respected personal injury practice on the Treasure Coast over 30 years, almost entirely through word of mouth. That reputation was real. Online, it was nearly invisible.
The starting point
Chuck is a fourth-generation Martin County resident. He earned his law degree at Loyola and came home to Stuart to practice, and Geary Law Offices became a local staple. He's also known as The Bike Lawyer: a lifelong cyclist who fights for injured riders.
But referrals have a ceiling. Chuck wanted to reach more people who needed him, and the firm had minimal digital presence. There was no system to capture new clients, respond to them quickly, or keep Chuck focused on casework instead of marketing.
What we built
- Search visibility. A full SEO strategy across the site, with long-form content covering every primary practice area, built for both traditional and AI-driven search.
- A real voice on social. Content built around Chuck's authentic voice and his place in the community, taking his accounts from zero to his first thousand followers.
- Ads that convert. Campaigns aimed at the people the firm actually serves.
- Automatic prequalification. A CRM that captures every inquiry and prequalifies it automatically, so Chuck's time goes to clients, not admin.
The results
20+ more qualified leads every month.
Geary Law Offices went from invisible online to ranking in search, building a following, and fielding qualified leads across the Treasure Coast. Local search and AI search visibility improved significantly, and the whole system, from content and ads to lead capture and follow-up, runs without consuming the practice.
What other firms can take from this
- Your reputation is an asset you're not using. When someone hears your name, they search it. What they find should confirm the referral.
- Content works best in your own voice. Chuck's story as a cyclist and a hometown attorney does more than generic legal content ever could.
- Prequalification protects your time. More leads only help if the right ones reach you first.
Find out where your leads are leaking.
Book a free lead-leak audit. We'll walk through your ads, website, and follow-up the way a customer would, and show you exactly where leads slip through.